And so, I finally join the rest of my generation in attaching my blog to a Tumblr.
I had a couple interesting conversations with my mom while back home about self-promotion and marketing your writing; Mom and I both want to make our writing profitable, but Mom has the time and self-motivation to actually take classes and go to conferences and stuff like that to learn about how to do that, while I generally sit around with no pants on going “Eh, I’m a Millennial, I have an intuitive grasp of social media, right?”
(Tip: Just because you’re a Millennial with an intuitive grasp of social media does not actually make you able to plan and execute a self-promotion strategy. I think mostly it just makes me more instinctively aware of what doesn’t work. Like, I temped doing marketing briefly at the end of last year and someone suggested making a Tumblr titled “What Would You Do for [Prize]?” I insisted that nobody was going to think that was in any way a fan-driven enterprise, but mostly bit my tongue on pointing out that inviting the Internet to answer the question “what would you do for …” is not going to produce family-friendly results. Also the reason we find that slogan compelling is because someone already managed to infiltrate our subconscious with it.
This move is primarily motivated by two things: One, seeing David Karp on the Colbert Report last night.
Besides looking like he ought to be playing Peter Parker in the next reboot (Spiderman: Hipster Boogaloo), Karp gave a number of reassuring answers about Tumblr remaining dedicated to its userbase rather than to Yahoo’s bottom line — and some reassuring non-answers about not knowing if Tumblr is cool.
The second reason I’m adding a Tumblr is that when my (somewhat misinformed) post about Indiana’s same-sex marriage laws was linked to on Tumblr, suddenly I was getting hits from places like Taiwan and Brazil. Tumblr’s userbase is incredibly diverse, spread over the whole globe, and I really like its tagging and reblogging systems as ways to reach a lot of people who don’t necessarily follow you. (That being the primary disadvantage of using, say, Facebook — putting a link on my Facebook page to this post will only reach people who are my friends on Facebook.)
So I see the Tumblr as being primarily a way drive traffic over to this blog with links etc, but also a way to post and reblog content that doesn’t really work over here. Hopefully it’ll be fun!
If you have a Tumblr and post fun stuff that you think would be of interest to me — feminist commentary, media commentary, Batman (always Batman) — you should let me know so I can follow you. And so the social network becomes just a little bit more all-encompassing.
But I still don’t entirely get Google+.
Postscript: If the title of this post doesn’t immediately get a jingle stuck in your head, allow me to help.